About Us


What is the AFL Fans Association?

The AFL Fans Association (AFLFA) was established in December 2013 by a group of everyday fans who felt that grassroots AFL supporters needed a collective voice as fans are the largest stakeholders. 

The AFLFA focuses on giving fans a strong independent voice, making sure that fans are not treated as consumers but as stakeholders who need to be consulted. We are independent and not affiliated with the AFL or any AFL clubs.

How is the AFLFA run?

The AFLFA is an incorporated association run by a committee that is elected each year at an AGM. The committee is supported by state representatives around Australia. All AFLFA committee members are volunteers who juggle their commitments with professional and family lives. Current AFLFA Patrons are Sue Alberti AC and Justin Madden and they are joined by Ambassador Brett ‘Trout’ Beattie.

Who do we represent?

We represent the interests of everyday fans who love the game of Australian Rules. This includes club members, AFL and MCC members, grassroots supporters who turn up every week, casual fans, and those who passionately follow the game from home.

To become an AFLFA member, membership is free and is open to anyone who is a fan of the AFL. The more members we have, the stronger the AFLFA’s voice will be.

What does the AFLFA do?

We liaise with the AFL, clubs, stadiums, and governments and monitor their decisions. We engage with various media outlets to provide a voice for fans. We are frequently quoted in the media, social media and interviewed on radio and television.

What are the views of the AFLFA?

The AFLFA seeks to provide a voice for fans. When an issue becomes topical, we ask fans for feedback, to assist us to settle on a position.

Ongoing key issues:

Gambling advertising

AFLFA believes that gambling advertising saturates the football landscape.

The issue of oversaturation of gambling advertising in the footy world needs to be addressed. However, the predominance of gambling in football is unhealthy and something which concerns many fans.

The AFLFA recognises clubs that have reduced their reliance on gambling revenue and also those in the process of doing so. The AFLFA has partnered with the Victorian Responsible Gambling Foundation and in particular the Love The Game Not The Odds Program.

Grand Final tickets

The AFL continues to allocate thousands of seats to non-competing AFL clubs, which they funnel into expensive corporate packages and pass on to sponsors. The AFL does the same, selling Grand Final packages to those who can afford the exorbitant prices, well before the finals series even starts.

Currently, the AFL allocates just 17,000 AFL Grand Final tickets to each competing club’s members. We believe it should increase that to at least 25,000 each.

Fan Behaviour

The AFLFA strongly rejects behaviours that are racist, sexist, homophobic, transphobic, ableist (prejudiced against people with a disability), or reflects any other prejudice based on a person’s identity. The AFLFA has joined the Australian Human Rights Commission’s – Racism. It Stops With Me Campaign.

Social media

Making defamatory, insulting, or offensive comments via social media is unacceptable. The AFLFA supports efforts by the AFL and clubs to stamp out any forms of abuse and urges fans to call them out.